Udea has extended and expanded its collaboration with Valk Solutions. A five-year exclusive agreement has been signed to solidify this partnership.
As a wholesaler of organic food products, Udea is also the franchisor of the organic supermarket chain Ekoplaza. Unlike other food retailers, Ekoplaza’s entire supply chain is fully organic. Ekoplaza bridges the gap between local growers and consumers who consciously choose healthy and sustainable food from their region.
Originally from the Netherlands, Udea is also making strides in Belgium through Biofresh. Following the adoption of ASPOS by Ekoplaza stores in Flanders, the Belgian Sequoia branches in and around Brussels will now also transition to ASPOS. For the first time, ASPOS will be implemented in a French-language setup, complete with a French-speaking helpdesk. By consolidating all formulas onto ASPOS, Udea reduces management efforts and enables seamless digital data exchange.
Erik Does, CEO and co-owner of Udea, explains:
“To achieve our mission, we need robust IT solutions. ASPOS from Valk Solutions plays a crucial role in our ecosystem. Data is available online and in real-time on the ASPOS platform, supporting features like our Ekovriend loyalty program. Our webshop, also provided by Valk Solutions, seamlessly integrates with our physical stores, creating a unified experience. Store owners who wish to do so can also use ESL labels connected to ASPOS. Overall, ASPOS has become much more than just a POS system for us—it’s a true business enabler.”
Karin Valk, CEO of Valk Solutions, is delighted with the renewed partnership with Udea:
“Our collaboration with the first Natuurwinkels dates back over a decade. Together with Udea, we have developed the fresh produce and weighted item functionalities within ASPOS. Udea successfully integrates retail stores, online sales, and wholesale into a powerful organization. We are proud to have Udea as a valued client and look forward to the next steps on their roadmap.”
The Valk Solutions team wishes Udea great success with ASPOS and a bright future in organic retail.
Montfoort, February 2025
